During my time as a UI/Product Designer at Seldon, I played a crucial role in shaping the user experience of Seldon Platform and actively supported the marketing team in defining Seldon's brand and website design. My responsibilities encompassed:

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• Collaborative Design Process: Partnering with cross-functional teams in product management, engineering, etc. to translate complex requirements into intuitive and visually appealing interfaces.
• User-Focused Solutions: Conducted user research to deeply understand pain points and design products that addressed core needs.
• Iterative Wireframing and Prototyping: Rapidly developed design concepts from low-fidelity wireframes to interactive prototypes using Figma.
• High-Fidelity UI Design: Applied design principles and brand guidelines to deliver polished interfaces that balanced functionality and aesthetics.
• Design System Contributions: Helped build and maintain Seldon's design system, ensuring consistency and scalability across products.
• Brand Collaboration: Partnered with the marketing team to ensure visual consistency across product interfaces, marketing materials, and the website.
• Website Design Contributions: Designed the website to align with Seldon's brand messaging and enhance user experience.