
Lead UI Designer — Seldon
London
,
2020 - 2024
Seldon is a leading MLOps company helping enterprises deploy, monitor, and manage machine learning models at scale.
At Seldon, I led the UI design for the company’s core SaaS platform — turning complex ML workflows into clear, actionable experiences. Working closely with product, UX, and engineering teams, I shaped the full design process from early concepts to production-ready interfaces.
- Translated complex ML concepts into intuitive enterprise interfaces, improving comprehension and minimising configuration mistakes across ML workflows.
- Advanced platform usability through research-led enhancements that elevated understanding for data science and engineering groups.
- Redesigned Seldon’s core design architecture, streamlining delivery by 30% and ensuring cohesive visual and functional patterns throughout the experience.
- Mentored designers and introduced quality benchmarks that boosted output and accelerated team velocity.
- Refined ML pipeline visualisations, decreasing customer support issues and strengthening overall platform satisfaction.
My work at Seldon helped define a more approachable and cohesive user experience within the rapidly evolving world of MLOps — empowering teams to harness machine learning with greater confidence and efficiency.

